USPUSP Unique Selling Proposition: If you were at a network meeting or a business cocktail party how would you answer the question; "What line of business are you in?"
Unique - Needs To Be Part Of Your AnswerUnfortunately many people don't really answer the question they've been asked. A few words about the great service you offer, or what a fantastic service you provide at such a bargain price...Is NOT the right response. Instead you should be stating exactly what you do in a few choice words including the uniqueness of your business.
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