USP Unique Selling Proposition: If you were at a network meeting or a business cocktail party how would you answer the question;
"What line of business are you in?"
Unique - Needs To Be Part Of Your Answer
Unfortunately many people don't really answer the question they've been asked. A few words about the great service you offer, or what a fantastic service you provide at such a bargain price...Is NOT the right response.
Instead you should be stating exactly what you do in a few choice words including the uniqueness of your business.