Personal-Branding principles are the same for corporate organisations and small business owners. It's very important that you are crystal clear on who you are and what you offer. Being totally aware of these two points will display your unique essence, your core beliefs and business values.
First impressions are crucial
you only have 10 seconds to make that first impression
Personal Branding - is about playing the bigger game and having a system in place to attract an endless stream of clients.
Your signature system is the core of your business and how you serve your clients. When you have a step-by-step system in place you can deliver exactly what your top paying clients want and need for them to solves the problems they are having and for them to feel happier in their lives while you in turn expand and grow in your business.