Do you know what the difference is between some sales in a year of your information product and 1,000 plus in one day?
The answer is actually very simple. It's having a system in place to tell the world about what you have to sell and getting them to talk about you to the people that they know.
I've heard so many horror stories of people who have good content to sell but just cannot create enough sales and end up with un-sold stock in their spare room or garage!
Marketing and publicity bring in customers so its your job to get savvy on how to market and create stunning publicity for your products and services.